Our 10:10 carbon-cutting vow

Two Tomorrows has signed up to the 10:10 grassroots environmental campaign, committing ourselves to trying to reduce our corporate carbon emissions by 10 per cent in 2010.

10:10 was launched on 1^st September in London. The initiative encourages individuals and institutions to make a personal vow to cut their carbon emissions by 10% in 2010 as part of efforts to try to stop runaway climate change. It is hoped that 10:10 will capture the public imagination, mirroring the success of the Make Poverty History campaign.

Actively supported by The Guardian newspaper in the UK, 10:10 has attracted the support of a wide range of individuals, businesses and notable celebrities.

The idea is simple: By encouraging us all to take relatively easy steps to reduce our collective carbon footprints, we can take a significant step towards reducing our climate impact.

The timing of the launch of 10:10 is particularly significant, coming as it does in the run-up to the next UN Framework Convention on Climate Change Conference of Parties in Copenhagen. From 7 December, environment ministers and officials will meet to thrash out a successor to the Kyoto Protocol. 10:10 is one of a number of initiatives intended to increase pressure for stronger, binding targets to be agreed.

Over the coming months, our corporate blog will include posts about how we are grappling with the challenge of reducing our carbon footprint.

• Article about 10:10 in The Guardian
• Practical information on the carbon savings individuals can make, ranging from reducing meat eating to flying less