Guilt Trip: New book on green consumerism
Published on: Jan 13, 2010
What have the singer Bob Dylan, the poet Lord Byron, US President George W Bush, the footballer Wayne Rooney and Two Tomorrows chairman Mark Line got in common? The answer is they are all cited in a new book co-written by Two Tomorrows associate Alex Hesz.
Guilt Trip: From Fear to Guilt on the Green Bandwagon charts the changes in consumer behaviour that have been brought about by the green movement and examines the questions consumers are now asking of brands. It provides real-world example of companies and individuals who have coped well with these new demands as well as those who are suffering from their refusal to do so.
An advertising and marketing professional who specialises in sustainability and corporate responsibility issues, Alex has worked with some of the world’s largest brands and businesses, including British Airways, GlaxoSmithKline, RBS, Coca-Cola, Nestlé, Diageo and Nokia. In his work with Two Tomorrows, he provides expert marketing and communications advice to clients.
