Archive for Jan 2009

• Is forest certification working? Jan 29, 2009 Print companies’ claims of carbon neutrality might be the latest green marketing fad, but the main sustainability concern in the industry remains the source of the paper itself, says Two Tomorrows executive chairman Mark Line views
• From boom to gloom – now let’s avoid the doom! Jan 23, 2009 Throughout 2008, we have seen a gradual shift from sustainability at the beginning of the year to a clear focus on survivability by the end. Two Tomorrows group director Jason Perks hopes that in 2009 global business will see the two as mutually supportive rather than mutually exclusive views
• Assurance standards – the evolution continues Jan 01, 2009 On Friday 24 October 2008, AccountAbility announced the revisions to its AA1000AS series of standards for the assurance of sustainability reporting. Jon Woodhead, group services director of Two Tomorrows, examines the new approach. views
• How to tell your sustainability story Jan 01, 2009 10 top tips on reporting distilled from a decade of experience in the field views
• Unsustainable claims on sustainability will eventually drive customers away Jan 01, 2009 How should the print industry respond in the face of the headlong rush towards green-wash and the growing realisation that not all green claims are true? Mark Line, executive chairman of Two Tomorrows Group, airs his view. views